Back to the Basics: St John Ambulance, saving lives

Charities are constantly clamouring at you for a chance to promote their cause and amongst all this noise the message is lost in the clutter. There are always reasons to watch out for one of several diseases that could get to you, however St John Ambulance have put together a great video to remind you of the little things that could be fatal

The video shows the story of an ordinary man with a family who is diagnosed with cancer. He goes on to battle it and win. Only to choke to death. Emotional? Anti-climatic? but more importantly is the fact that his death could have been prevented by simple first aid. The shocking statistic being that over 140,000 people die from lack of first aid which is the same as cancer. The video serves as a reminder that that there simple basic things that can get us and which can easily be prevented through care and education.

A sobering and though provoking video and an emotive one.