Shoes Shoes Shoes, A Cinderella story

What do women like? Shoes Shoes Shoes ... and guys.

'Shoes Shoes Shoes' is also the name of a Malaysian independent shoe retailer who combined both these likes into one of the most clever campaigns seen.

The concept: What if you could get a guy according to your taste in shoes, while simultaneously getting a discount on shoes?? too good to be true? or so I thought but perhaps having a live man on display in the storefront would convince the disbelievers otherwise.
The video below describes the whole campaign.

What I like about 'Shoes Shoes Shoes' the most, besides their amazing name which would do wonders on SEM, is their ability to identify a need of their customers and promptly come up with a solution that adds value to the brand, increases engagement & sales, all while satisfying their needs and the needs of men who are now presented with more opportunities to date.

If you were to meet your future husband after he got you a pair of shoes wouldn't you want to shop there forever?

Virgin ... can it do no wrong?

There are brand extensions and then are Virgin extensions, who have now applied the brand to a range of water purifiers... sure the name fits but can the Virgin brand be applied to everything from telecommunications, travel (even space), fitness, entertainment and still survive?
Most companies by now would have diversified into a family of brand names each according to a set category but Virgin, and I have sung their praises before, have managed to successfully apply the same brand across a wide variety of products.
While water purifiers may seem a bit random at best, I truly believe that Virgin deserve to be included in the list of best of global brands due to their sheer ability of adapting their brand from just a name to a lifestyle choice and maintaining its image through what may come.