What do women like? Shoes Shoes Shoes ... and guys.
'Shoes Shoes Shoes' is also the name of a Malaysian independent shoe retailer who combined both these likes into one of the most clever campaigns seen.
The concept: What if you could get a guy according to your taste in shoes, while simultaneously getting a discount on shoes?? too good to be true? or so I thought but perhaps having a live man on display in the storefront would convince the disbelievers otherwise.
The video below describes the whole campaign.
What I like about 'Shoes Shoes Shoes' the most, besides their amazing name which would do wonders on SEM, is their ability to identify a need of their customers and promptly come up with a solution that adds value to the brand, increases engagement & sales, all while satisfying their needs and the needs of men who are now presented with more opportunities to date.
If you were to meet your future husband after he got you a pair of shoes wouldn't you want to shop there forever?
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