John St/ Buyral - Digital Marketing the effective way

When there are over 72 hours of video uploaded every minute on YouTube, it is not an easy task for a video to go viral. Just as competitive is the marketing & advertising industry, especially with new agencies being set up who specialize in digital. So how does an agency display its creativity and explain its offering, all while distinguishing itself from the competition?

The John St. way!

John St. are a talented marketing agency with a digital skill set. In order to position themselves as a creative and successful agency who pride themselves on customer satisfaction, they put together a campaign which not only displays their innovation but effectively communicates their competency as a digital agency with a result oriented approach.

I call this the 'clicking' campaign. The video, which is the central feature, and in uploaded on YouTube, their website and campaign microsite, displays employees of a fictional company 'Buyral' whose sole purpose is to click on videos to increase views and guarantee the virality of the video. The simple business model being the greater the investment, the greater the clicks, and the video goes viral.

This is true for any online distribution model, where greater the investment, the higher the chances of viewership, leading to an increase in company KPI's, but while this sounds rather dry and boring, John St. are able to communicate the idea in an extremely fun and engaging way, the video in itself being an absolute delight to watch.

So this translates to me as: If you want your marketing campaign to be innovative, creative, engaging and cost effective all while meeting company goals, then go with Buyral... oops I mean John St.