Virgin Atlantic - Fly in the Face of the Ordinary

It is very rare that you find a campaign which is original, witty, surprising and above all engaging, and it comes as no surprise that Virgin Atlantic has managed to achieve all of the above through their latest campaign ' Fly in the Face of the Ordinary'.

Based on the premise that the airline crew and staff are nothing short of super heroes in your service what better way to achieve an un-paralleled flying experience?

Touching upon Virgin's USP's the campaign accurately reflects their positioning, perfectly captured in the tagline 'Fly in the Face of the Ordinary', it is again just another reminder why Virgin is one of the world's most successful brands.

Donate a Condom

#1share#1condom is a great initiative by Durex for World Aids Day. For every person who shares a tweet with the hashtag #1share#1condom or share Durex's Aids image or video (seen below) on December 1st, Durex will donate one condom. The target set is 2.5 million  condoms representing the 2.5 million who were newly infected with HIV in 2011.

What I love about this campaign, is that it is a great initiative and generates awareness for a worthy cause. By encouraging people to tweet & share, not only are they encouraging people to spread the word, but it is being done for a good cause, making the task a little more easier and rewarding for everyone involved. 

While an excellent CSR program, it seamlessly combines offline & online marketing. By donating condoms, durex is increasing brand awareness through traditional methods, but by marketing through online and social channels, it is more cost effective, targeted and increases user engagement online, through increase in mentions, likes & YouTube views. 

Making it overall a very successful campaign across all fronts. #1share#1condom.