Oreo: the brand that brings people together

Selling your brand through an emotional concept tends to be a lot more effective than using a product oriented one and I don't just mean using the shock factor.

This ad by Oreo is simple, yet amazing. It doesn't talk about the product, but it shows the relationship between father & son and lets the ad do the talking for them. Neat. What better way to depict your brand than through the beauty of relationships?