Puss in Boots & Successful Branding

I have blogged a lot about the Old Spice guy and my total adoration for the concept and the ads, just to be clear the ones featuring Isiah Mustafa. So when Puss in Boots spoofed the idea to promote the movie, how could I not just love it??
Puss and Old Spice guy have so much in common, the cockiness, the attitude and the fact that most women just adore them. The idea is simple promote the character without actually promoting the movie, the spoof 'trailer' sells itself.
It's one of the few copies of the concept that have actually been successful, it's simple and sticks to the main selling point isn't that what branding is all about?