what were Jell-O thinking?

So Jell-O have come up with a unique way of launching their new product range solely targeted at adults, by creating a vending machine that only dishes out the goods to adults. Unique and definitely effective, but when reading this article by Dale Buss Jell-O tempts adults (no kids allowed) he makes a very valid point by targeting   exclusively to them they are ignoring their main target market which is kids. If you think about Jell-O is more of a kids treat than adults and that would explain their extreme positioning but how does this affect their brand in the long run?
It's important to remember your strengths before completely re-inventing yourself.
To add to this, check out the video talking about the campaign, those kids do not look like happy little campers. 


The return of the Old Spice Man

Ok so I like Will Arnett...most of the time and I can understand times are a bit tough with some of his recent ventures not doing all that great, but when I see an ad where you have a smart, wise-cracking guy telling you what to do I only think of one thing and that's the Old Spice Man. To be fair this may not be intended, either that or Old Spice did just so well that it is has been ingrained in my sub-conscious, in fact they did so well they can't live up to it themselves!
But coming back on track...When i saw this ad for AT&T all I could do was compare it to Old Spice (sorry AT&T).


But on the bright side Isaiah Mustafa is back!! Even if it's only for a Christmas campaign :-D
Are Old Spice in need of so much help that they had to bring him back? I'm not complaining, being an obvious fan, but it might help do the brand some good after their last couple of failures, would it be too much to hope that they actually keep him this time?

Nando's trying to hard?

There are some companies which thrive on scandal and there are others which ... well, don't.

For example Nando's latest ad is designed around the shock factor, does it need such extensive help to sell its chicken?
The concept of the ad is pretty normal, and true it has been done before making it so much harder to come up with something original, and while this certainly fits the bill it is a tad necessary.
There are other brands out there of which we expect them to be controversial, but Nando's is a family restaurant and while it may sell some chicken (?) you got to wonder what it does to its image.