Nando's trying to hard?

There are some companies which thrive on scandal and there are others which ... well, don't.

For example Nando's latest ad is designed around the shock factor, does it need such extensive help to sell its chicken?

The concept of the ad is pretty normal, and true it has been done before making it so much harder to come up with something original, and while this certainly fits the bill it is a tad necessary.

There are other brands out there of which we expect them to be controversial, but Nando's is a family restaurant and while it may sell some chicken (?) you got to wonder what it does to its image.