Of Kittens & Firemen

What do women like?

Kittens & Firemen seems to be the obvious answer, or at least that's what Sauza Tequila are going for with their Axe effect ad.
Using a combination of adorable sexiness, this ad hopes to appeal to women, and while sure it's cute to see, but does it really sell tequila?
It does not reflect very well, that Sauza believe that their target audience will react by just displaying what they believe all women like, maybe after a few shots first....altho I may be biased to admit I might just toss my fictional cat up a tree :-)

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