Pepsi vs. Coca Cola ... the battle rages on

What better way to get consumers to try your product than the classic taste test?

Of course I never expected that this would be take place between age old rivals Pepsi & Coca Cola. In the day of multi-million dollar advertising, and superbowl commercials, it is still humbling to see that the most effective way of converting people is through the modest yet effective product sampling.

In fact this method has been so productive in 1976 that it will be resurrected this year to reach out to more than  1.5 million Canadian consumers with the Pepsi Ultimate Taste Challenge (ref: The Pepsi Taste Challenge)

I wonder what will Coca Cola will have to say to that?