Kelloggs: The Importance of the Start

There are few ads that I see these days which make me go 'Aww' or just 'Wow', and Kellogg's I'm happy to say did just that. Building on the Olympics theme, the key point of the message was not to focus on how we end something, but how we begin which ties in very well with their positioning of Kellogg's being the ideal breakfast choice.
The ad has an emotional appeal targeting mum's who want their kids to have the perfect start to the day, but by using a maternal touch it added a strong resemblance to P&G's 'Thanks Mom' campaign. Of course it certainly helped to base it on US swimming champion and record breaker Rebecca Soni as well.
See the heart warming ad below: