Be key free with Ford

Ford's Key Free Technology, a simple way of unlocking your car without any keys, rather the car automatically unlocks upon detection within a certain proximity.

But how do you depict the value of this technology? the time savings, ease of use etc?
Well all Ford did was create an App that allowed you to use your smartphone to log in to your social accounts Facebook, Twitter etc via Bluetooth. Just put in your log in details and once, and the phone does the rest whenever its within proximity of the desktop!

What I love about it is that it is amazingly simple, useful and still depicts the value of the technology all while staying to the true essence of the product... a genius idea!