Emotional advertising seems the way to go. It's not about the product but how it makes you feel.
This is not restricted to any particular product but is applicable for services, causes, and basically anything that has an emotional value and which can affect decision making...therefore...anything.
Seen below I've put together a few examples of good emotional advertising from across all industries.
Product/Service- McDonalds
I had to start with McDonalds as they one of the biggest advertisers out there. Recently they have been coming under a lot of flack for their un-healthy products, but yet people still love em. McDonalds have been trying to shift perceptions more from a product oriented company to a service and cause related one. They want to be seen as part of the community and community welfare in general. And why not? nearly every single neighbourhood as one, they are the Starbucks of fast food. The ad below capture this sentiment quite nicely. In fact you would want to have a McDonalds in your neighbourhood if you don't already have one.
Product - Samsonite
This just goes to show that emotional advertising can apply to anything! After watching this ad I just wanted to get up and go explore the world all with my little Samsonite suitcase at my side. I like how this ad is not about the actual product but more about people's desires and as a side note while you're at it don't forget to have a samsonite suitcase with you.
Service - Google
Google is the most indispensable tool for anyone these days, so much so it is part of our common vocabulary. This cute little ad by Google shows how two people (soon to be parents) use Google for their different needs, and all for the same purpose. Sure we don't need to be reminded of how important Google is to us yet it does no harm for every giant now and then to show a small display of their power to keep people in thrall. Google tried to do something similar for their Nexus tablet but however not to same effect. Both ads below:
Cause - Mercy for Animals
Most of these ads have been the feel good type, however this ad by Mercy for Animals is the exact opposite. It starts off quite innocently but then you're in for a rude awakening. I can understand its purpose. It's hard to change people's behaviour and sometimes reasoning does not work. Shock advertising has an impact and doesn't leave you soon. However I cannot say how effective it will be in the long run, everything moves quickly in this age. But I know I certainly cannot eat meat for awhile.
WARNING: The video is quite graphic and not for the faint hearted
And lastly I just had to include this one for the feel good value. The ad is quite nice but what was perfect was that it was launched on Valentine's day, an emotional ad at an especially emotional time, combined effectiveness!
0 comments:
Post a Comment