Best Superbowl ad?

What is your favourite SuperBowl ad?

I think my personal favourite is Coca Cola, engaging, catchy, and just beautiful.

SodaStream Effect - Superbowl

SodaStream's ad for Superbowl is short and sweet, certainly not in the league as the other major brands but it certainly deserves a special mention, because the heart of the message is not about how fabulous the product is, and how much you will love it, but "if you care about the bubbles, set them free". The use of SodaStream saves up to 2000 bottles, which is great for the environment, and great for people. So by using the product you're just being a good citizen. Just simple.

Volkswagen Superbowl - Get in Get happy

So being happy means being Jamaican...or at least that's what Volkswagen is saying in their Superbowl commercial.
While I like the concept and the relation between driving the 'Love Bug' and putting a smile on your face, but was the accent really necessary?
Not to sound racist... but really?! Enough said