SodaStream Effect - Superbowl

SodaStream's ad for Superbowl is short and sweet, certainly not in the league as the other major brands but it certainly deserves a special mention, because the heart of the message is not about how fabulous the product is, and how much you will love it, but "if you care about the bubbles, set them free". The use of SodaStream saves up to 2000 bottles, which is great for the environment, and great for people. So by using the product you're just being a good citizen. Just simple.