Will the Blackberry Torch light the way for RIM's salvation? With its release the 'iPhone' killer is purported to put the BlackBerry back into the game with all the latest bells and whistles that would make it more competitive in the smart phone segments. But is this enough?
RIM (Research In Motion), may be good at researching new technology, but as life cycles shorten for technologically innovative products then, it needs to release new products more often if it hopes to compete with other smart phones, especially with Google & Windows getting in on the market. As of now the new Torch will not be able to convert any customers, although it stands a fairly good chance of luring new customers who want to get in on the BlackBerry bandwagon. The only segment who will truly be happy will be Blackberry loyalists who will finally be able to have a shiny new gadget that will allow them to be on par with iPhone and Android users.
With Blackberry on fire with their encrypted software and now even Saudi Arabia threating to join the ban, RIM is in desperate need of new strategies that will carry them through this difficult period.
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