Advertising & promotional gimmicks are nothing new especially it is increasingly difficult to get the consumer's attention.
Unilever launched a new promotion in Brazil for their new stain fighting OMO, in which there are 50 boxes hidden across 35 cities, one of which can be a lucky winner....nothing new? Well each of these boxes have a GPS tracker through which Unilever can track the purchase right to the house of the consumer, so that they can shop up at your home to congratulate you if you turn out to be the lucky one.
An expensive promotion for sure, but spooky? Definitely! not to mention invasion of privacy and maybe even the violation of privacy laws in some countries. Has technology, or multi-nationals, gone too far?
It just seems like a promotion by Uniliver to better understand the demographics of their consumer market, as well as to identify the innovators (of sorts) who are first to try their new product and their background, information while limited can be used in the future for other products.
For more information: Unilever follows you home via GPS
How far will companies go for promotion? Check out this innovative advert by McDonald's in Switzerland:
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| McFries Pedestrian Crossing |
Before I sign out here's a little update on Blackberry. It seems for RIM the situation is steadily deteriorating with more countries jumping on the 'banning bandwagon' with US and Canadian governments starting talks with a number of governments to ease their fears. Here's hoping for RIM and all Blackberry loyalists.
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