Samsung the next big thing?

I think this is one of the boldest ads I have seen in awhile and that's also by Samsung.

Their phone designs have been eerily similar to the iPhone and the constant comparison to a certain extent have lacked originality.

But in this ad Samsung takes advantages of these similarities to display a direct comparison with its biggest competitor and depict exactly why their phone is better.

Definitely a bold move by them and certainly illegal in some countries but it does make a point.

Sure it may look better, and have a larger screen etc...but what about its functionality and that's why most people love the iPhone.

All about Appearances

A special edition Barbie doll has raised the ire of parents and not because of her un-realistic proportions but because she has pink hair, wears leopard print stockings and has is tattooed. This Tokidoki doll is iconic, funky and pays homage to Tokidoki an Italian based, Japanese - inspired brand.Parents are not too pleased with the deception of the doll as it is a far-cry from her normal appearance, although I find this to be more realistic than her normal plastic self. Is it just or are parents these days more (over) protective? Just because tattoos appear on a doll doesn't mean children don't know they exist or what they are. Barbie normally in itself should be of concern with her un-realistic depiction of the female figure. In that case isn't it much simpler just to stop the production of Barbie dolls??

Speaking of appearances Motorola is very excited to be re-introducing an all brand new Razr, an ultra-thin smartphone with head - turning innovation. Now while this sounds great, and the phone must look fantastic as well, this is not the early 2000's where the Razr initially made a mark. Motorola has to compete with the iPhone and Android phones where its combination of functionality with style and not too mention the intense brand loyalty these phones have...it's more than just about appearances..So can they do it?

Name your own can

I just came across this promotion being run by Coca Cola in Australia. For the first time Coca Cola has changed its packaging and instead of the brand name has a selection of 150 names representing the diverse cross-section of Australia's population, and by the off-chance your name is not mentioned you can have it printed on the can (what an amazing memento to have!). This promotion was supported by an online campaign of sending a virtual customized can to your friends via a Facebook app. The beauty of this promotion is that it merges Coca-Cola's spreading happiness campaign with its core branding principles while simultaneously engaging and rewarding its fan-base. It is very difficult to find a promotion that supports branding principles while engaging with fans/customers on such a core level. The fact that they have never changed their design except to have your name on it, would really resonate with the people. It's no wonder that Coca-Cola are the #1 brand. 

Puss in Boots & Successful Branding

I have blogged a lot about the Old Spice guy and my total adoration for the concept and the ads, just to be clear the ones featuring Isiah Mustafa. So when Puss in Boots spoofed the idea to promote the movie, how could I not just love it??
Puss and Old Spice guy have so much in common, the cockiness, the attitude and the fact that most women just adore them. The idea is simple promote the character without actually promoting the movie, the spoof 'trailer' sells itself.
It's one of the few copies of the concept that have actually been successful, it's simple and sticks to the main selling point isn't that what branding is all about?