Nokia takes on Apple

It seems that when every brand wants to launch a new mobile product, be it either a phone or a tablet, a comparison has to be made to Apple and its followers.

Apple enthusiasts are usually portrayed as mindless zombies all following the same command 'Buy Apple' but considering the majority of the people to own an iPhone or iPad and the target customers for other brands how would they react to being called as such?

Basically what every other brand such as Samsung or Nokia are doing are referring to their own target market as mindless, un-thinking individuals who just follow the masses, so are they meant to listen to the ad and switch allegiances?

The concept of comparing to Apple does nothing to the individual brand, as rather than bringing out the benefits it just puts the competitive brand down, as well as the concept is being over-used.

Here's hoping for more originality. Have a look at Nokia's ad for the launch of Lumia:

Samsung the next big thing?

I think this is one of the boldest ads I have seen in awhile and that's also by Samsung.

Their phone designs have been eerily similar to the iPhone and the constant comparison to a certain extent have lacked originality.

But in this ad Samsung takes advantages of these similarities to display a direct comparison with its biggest competitor and depict exactly why their phone is better.

Definitely a bold move by them and certainly illegal in some countries but it does make a point.

Sure it may look better, and have a larger screen etc...but what about its functionality and that's why most people love the iPhone.