Drunken Karaoke singers make the best advertisers

So here's a question: What is the best way of advertisers to spread their message?
By getting the consumers to spread it themselves!
If user generated content can work for the digital space, then why not in more traditional methods instead?
Your's Irish Bar came up with a classic way of ensuring that their inebriated clientele would spread the word of not drinking and driving.
Drunk people are usually the bravest when it comes to karaoke and building on this concept, popular songs were modified to include lyrics that advertised the fact that the singers were drunk, what better way to spread the word?
A simple and yet impactful campaign.
Have a look at the silliness below: