Fifty Shades of a Book Delivery

It's the simple truth ... Sex sells. Marketers have often exploited this by incorporating suggestive and erotic themes into the visual element of ad copy to increase dwell time and engagement.

However this is the first time I have noticed an erotic theme to be used to sell books for a good cause.

Good Books have in their advert used extremely suggestive visuals (animated) and audio to promote their store while highlighting their charitable offering. While unusual, upon further thought it makes perfect sense.

The biggest readers of books, believe it or not are females, and in their lifetimes must have read plenty of fictional romances, which is still one of the most popular sections of any library and lets not forget the most popular book of the year Fifty Shades of Grey.

As this concept is popular and familiar with Good Books customers and readers, then utilizing an old theme in a fresh and un-conventional way is a rather unique method of introducing a fresh and unique brand concept.

And readers are still riding high from their last reading of Fifty Shades, so they are sure to get the reference. What do you think?