RIM to Blackberry: is it worth the Risk?

So RIM are officially Blackberry and I am in two opinions about the move.

Pro Blackberry:
RIM or Research In Motion initially were what their name implied, research, innovation & change. Blackberry is arguably their most successful brand, and not many would deny. Unfortunately of late, they haven't been able to keep up to their namesake and put their everything into a final last try the BlackBerry Q10 & Z10. This name change refers to the ultimate commitment a company can make to the brand, to show that they have complete faith in it. Literally a company going down with its flagship.

Con Blackberry:
Research in Motion as the name implies is not directly related to the telecommunication world, well if you ignore the Blackberry association. The name is innovative, and if there was a shift in resources to research & development from a technical perspective there is certainly hope for the brand. RIM were certainly one of the most innovative brands of their time, and with a shift in perspective it is possible they may regain it. However by committing to a name shift, they are certainly putting all their eggs in one basket, and is it really worth the risk?


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