RIM to Blackberry: is it worth the Risk?

So RIM are officially Blackberry and I am in two opinions about the move.

Pro Blackberry:
RIM or Research In Motion initially were what their name implied, research, innovation & change. Blackberry is arguably their most successful brand, and not many would deny. Unfortunately of late, they haven't been able to keep up to their namesake and put their everything into a final last try the BlackBerry Q10 & Z10. This name change refers to the ultimate commitment a company can make to the brand, to show that they have complete faith in it. Literally a company going down with its flagship.

Con Blackberry:
Research in Motion as the name implies is not directly related to the telecommunication world, well if you ignore the Blackberry association. The name is innovative, and if there was a shift in resources to research & development from a technical perspective there is certainly hope for the brand. RIM were certainly one of the most innovative brands of their time, and with a shift in perspective it is possible they may regain it. However by committing to a name shift, they are certainly putting all their eggs in one basket, and is it really worth the risk?

RIM - New BlackBerry range to save the day?

So RIM is set to release their new range of BlackBerry'....about time I say!
It has been in the news awhile now, with no definitive release date, but that time seems to be drawing to a close.
While most manufacturers only release about one or two amazing models a year, RIM has gone all out with a release of 5...yes five new phones! So it's going to be a fantastic time for all BB lovers out there.
Reviews about the new phones, 2 of which are touchscreen and 3 normal, are generally quite positive, which is good news as RIM could certainly use the boost. The only thing that annoyed me was the long delay in the announcement to an actual release date. I'm not quite sure of the motives, maybe it was to keep their stock riding high for a longer period? Obviously that didn't work.
I found it quite annoying as I was looking at getting a new phone at the time and would have loved to get my hands on the new range, it seems I would have been waiting a long time...
It also leads me to question why release them all at once?? Sales boost?
Well all in all, I'm glad they are releasing soon, as RIM could certainly use all the help they can get to gain market share in an increasingly Android world.