Old Spice have created another ad, as seen below.
To state the obvious the ad has no purpose, does not make sense and cannot possibly reclaim the fame of bygone ads. Are Wieden+Kennedy losing their touch?
Enough said.
When you hear Playboy what comes to mind?
To me its nudity, women, and more nudity..... and of course the bunnies.
So what happens when you introduce such a flamboyant brand into a conservative market such as India? It can either be a massive success or a dismal failure.
The Playboy magazine in-itself cannot be obtained in India, but that does not mean the brand is not well known and popular. The lack of availability of its reading material has not stopped Playboy from investing about $37 million within the Indian market by planning to open a range of clubs, hotels, fashion cafes across the country within the next 10 years, all of course to Indian standards, which means the introduction of a more suitable and conservative bunny.
Localisation of a brand is always an important strategy especially when entering new markets, with different cultural backgrounds and sensitivities, but how will this affect the success of a brand whose recognition is built around the exact opposite attributes of the country it is hoping to invest in.
The people of India are quite familiar with the Playboy brand and its values, and based on their knowledge, they would have a certain standard of expectations which would not be delivered within this more ethnic framework, which will certainly affect the success of the brand within the country.
While it is always great to expand and localise, perhaps it is not a great idea to launch in a country whose values are not aligned with that of the brand, as this can lead to an overall disappointing experience for customers and the brand alike.
Ref: Who's Sari Now? by Mark J Miller on BrandChannel
What is one of biggest causes of obesity in children? Sugary drinks namely fizzy drinks and colas.
It seems that when every brand wants to launch a new mobile product, be it either a phone or a tablet, a comparison has to be made to Apple and its followers.
Apple enthusiasts are usually portrayed as mindless zombies all following the same command 'Buy Apple' but considering the majority of the people to own an iPhone or iPad and the target customers for other brands how would they react to being called as such?
Basically what every other brand such as Samsung or Nokia are doing are referring to their own target market as mindless, un-thinking individuals who just follow the masses, so are they meant to listen to the ad and switch allegiances?
The concept of comparing to Apple does nothing to the individual brand, as rather than bringing out the benefits it just puts the competitive brand down, as well as the concept is being over-used.
Here's hoping for more originality. Have a look at Nokia's ad for the launch of Lumia:
How far can you stretch a brand?
Angry Birds is set to release its latest installment 'Angry Birds: Star Wars' the 5th special edition after the success of the original game. But how far can it be stretched out? While the game itself is quite popular, by trying to re-create the success of the original is the brand name at risk?
Most of the special editions, while moderately successful, have not been able to re-create the same bang as the original, therefore resulting in rather creative extensions such as Angry Birds Rio, which is based around the popular movie Rio. This combination works rather well as the both protagonists are of the feathery kind, however the latest launch of Angry Birds Star Wars is rather perplexing. Is it just related to Angry Birds Space, or are Rovio getting a bit desperate and employing the bigger names in Hollywood (with a significant following may I add) to revive the game? There may be a lot in common between those who play Angry Birds and those who are Star Wars fans but how far and many movies and extensions will be employed before the brand is allowed to rest?
The danger of employing too many releases too soon, fragments the angry birds experience and the overall brand, cluttering what was once a clean experience. Let's hope Rovio don't loose the brand essence with too many editions. Let's see how long Rovio can keep this up for. Here's a look at the trailer for Angry Birds: Star Wars, I can't wait to see what the gameplay will be like.
The effectiveness of social conversation usually revolves one key topic Quality vs. Quantity of followers and which is more important to measure social success.
There are many arguments for and against both, but this can be illustrated using a classic example of the Coke wars.
Coca Cola and Pepsi have been battling it out since time immemorial , and now with the advent of digital this has just moved to a different sphere, the social world.
Crisp Social put together a nifty infograph on the 'Epic Battle of the Bubbles', where it compared the performance of both brands in key areas (winners in bold):
