Well Osama or OBL as he is popularly tweeted as is it seems is (in)actively doing his part for social advertising. This ad was released online under the title of Seat Belt Awareness.. its highly doubtful if its authenticated, but it brings up an interesting topic of using OBL for advertising.
While I am not surprised that given all the hype surrounding his death, it has made its way into advertising, but the fact is that it is still a highly political and sensitive issue for most people, and even if he is being used for the sake of public interest..is it justifiable??
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| Hitler being used in an ad for World Aids Day |
On one side, it exploits popular culture just like companies exploiting the royal wedding by incorporating some form or the other into their advertising and admittedly even Hitler has been used his fair share in adverts; on the other hand it is quite recent and still extremely fresh to be used in an humorous manner, especially with threats of retaliation from certain quarters, and if you taken into account the multitude of information on OBL currently there's a good chance of it getting lost.
In the end though, it is always difficult to please everyone as there will always be someone who will be offended depending on the region of your operations.
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