Most Effective Branding ads

I have been collecting a couple of advertisements which I find to truly capture a brand's essence and some of these are just amazing...
I'll start with the best one first:

1) Pepsi
I always thought as a rule you could not depict your competitor in your advertising. But I guess rules are meant to be bent, as Pepsi does so in this amazing ad. It not only mocks Coca-Cola directly, but uses every icon connected with the company such as Santa and the Polar Bear and turns it against them. What can Coca-Cola do when their own symbols shun them for their competitor?

2) Lenovo
I think this is one of the most amazing displays of product effectiveness I have seen, but it does leave you wondering if it's genuine....What better way to show that the laptop can boot up in 30 sec than by throwing it off a plane and having it boot up to metaphorically speaking "save itself".... so simple and effective!

3) Ireland Road Safety Authority
A bunch of guys having fun while going out for a drive...what's wrong with this scenario? they are all holding guns, definitely not normal but it's what keeps you watching to know what happens next. The end is worth watching, and has the most impact. it definitely gets to the point.

4) Nike
Shoe Evolution...Nike through the ages, simply put shows the evolution of the brand, its shoes and how it has been the one true companion of the "runner" for 40 years, by focusing only on the shoes, great product focus.

5) KFC
A feel good ad by the company .... and it actually does make you go awww, but not sure how much it contributes to the brand. The ad is a tactic being used to change people's perceptions about it's negative image by showing that it brings people together, and leads to joy and happiness, rather than obesity no matter how long  you may be consuming it for.

6) LÓreal 
I am a bit undecided on this one.... Hugh Laurie is the new face of Lóreal's men line and this ad shows him at his cynical comedic best. Sure he's a great role model for guys but is he a good model for a skin care line? hmm sometimes irony is just more effective.