The new face of Old Spice

Here's the story Old Spice wanted to recruit a new face for their Old Spice campaign, they tried and failed.\

Why? Isaiah Mustafa was simply amazing! he had looks, charm, charisma and style, how can anyone top that?

And it's not like P&G haven't tried...twice! the latest venture being with Fabio as the new face, of course is the "duel"or "face-off" between the two models, Fabio lost, no surprises there. I'm not quite sure what the point of it was, maybe just a publicity stunt to maximize their use of Mustafa before he moves on to other things. Of course P&G would need a new face but why try the same campaign? A new one would be much better and more successful rather than just replacing a face. It would be new, fresh and exciting and does not give people a comparison base such as Mustafa which would be hard to beat.