Ford's Key Free Technology, a simple way of unlocking your car without any keys, rather the car automatically unlocks upon detection within a certain proximity.
But how do you depict the value of this technology? the time savings, ease of use etc?
Well all Ford did was create an App that allowed you to use your smartphone to log in to your social accounts Facebook, Twitter etc via Bluetooth. Just put in your log in details and once, and the phone does the rest whenever its within proximity of the desktop!
What I love about it is that it is amazingly simple, useful and still depicts the value of the technology all while staying to the true essence of the product... a genius idea!
Be key free with Ford
P&G : A Family Affair
P&G is taken quite a parental spin on its products and the Olympics.
While its 'Thanks Mom' campaign is doing great, it was nice to see this lovely little commercial for Gillette and Here's to Dad. It features several well known athletes who acknowledge the role their father's have played in their lives, and while Mum's are given most of the credit in raising us, it's good to see father's being acknowledged for their role especially in the sports arena which ties in rather well with the Olympics, so Here's to Dad.
Coca Cola: Reasons to believe in India
Coca Cola arguably the world's best brand has one of the best branding strategies. Why focus on the product when you can focus on the value it brings?
That is in essence the 'Open Happiness' campaign. Coca-Cola is currently trying to make some headway into the Indian market, which is one tough market to crack, with strong competition from Pepsi.
So the 'Open Happiness' campaign has been taken one step further backed up by a significant increase in investment, with Coca Cola's corporate citizenship program.
It's not just what a product can do for a person, but what a company can do for a country, see the video below:
Re-branding London & New York
What's in a name?
Well if London is to be believed then not much, as the landmark will remain the same. For those confused, I am referring to the change in name of London's 'Big Ben' to 'Elizabeth Tower'. Is it so easy to re-name an icon of a city, especially since the tower had been constructed in 1859? Majority of the populace don't seem to agree and with good reason. A city's icon is its symbol, by changing the name, its history is being affected.
Sure 'Elizabeth Tower' is a noble undertaking for a well respected Monarch, and 'Big Ben' may not make much sense but is it wise? Perhaps this is a decision which needs more thought than a simple show of hands in the Parliament.
For more information London's Big Ben to be renamed Elizabeth Tower
Removing the Heart from NY
The classic I <3 NY campaign has been one of the most timeless success stories of all time. It has often been confused as a promotion for New York city rather than NY State, so to freshen things up, the state decided to relaunch the campaign except asking people to replace the heart with things they love about NY.
What an amazing idea! It's fresh and completely relies on user generated content (UGC). It is just dis-heartening to see the <3 removed.
It would have been a great idea, perhaps if not tampering with the existing campaign which is after a classic. Ref: I (Blank) New York: Iconic Campaign Gives Its Heart Away
McDonalds photo shoot: Honesty in Advertising?
Is honesty the best policy when it comes to advertising?
McDonalds' tested that question when it decided to answer one of their fans questions (and I'm sure this is not the first time they have been asked that) of 'Why does my food look different in real life than in advertisements?'
Rather than simply stating it is due to the wonders of photography and photoshop, McDonalds went quite creative with a video which demonstrated the entire process.
What were people's reactions?
Well on a personal level I found it to be quite a bold and striking move. A fascinating watch, the video depicts the whole process not forgetting to mention that all the ingredients used were the same as in the actual burger.
Most companies are secretive and hush - hush but McDonalds through this video embraces what social is about through its complete transparency, plus why hide something clearly everyone knows, that an advert is only an ad after all. See the complete McDonalds ad below:
Although this brings to mind the question, if its not ethical for models to be photoshopped, is it ethical for advertisements to enhance products for their sale? Or should they come with a disclaimer as well?
See Asia like the Asians... do you find this ad racist?
This Ad by Multipass Travel Agency in the Ukraine has stirred up a debate on it being racist.
I personally am not a fan of the creative or the execution...what do you think?
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