Coca Cola: Reasons to believe in India

Coca Cola arguably the world's best brand has one of the best branding strategies. Why focus on the product when you can focus on the value it brings?

That is in essence the 'Open Happiness' campaign. Coca-Cola is currently trying to make some headway into the Indian market, which is one tough market to crack, with strong competition from Pepsi.
So the 'Open Happiness' campaign has been taken one step further backed up by a significant increase in investment, with Coca Cola's corporate citizenship program.

It's not just what a product can do for a person, but what a company can do for a country, see the video below: