Drunken Karaoke singers make the best advertisers

So here's a question: What is the best way of advertisers to spread their message?
By getting the consumers to spread it themselves!
If user generated content can work for the digital space, then why not in more traditional methods instead?
Your's Irish Bar came up with a classic way of ensuring that their inebriated clientele would spread the word of not drinking and driving.
Drunk people are usually the bravest when it comes to karaoke and building on this concept, popular songs were modified to include lyrics that advertised the fact that the singers were drunk, what better way to spread the word?
A simple and yet impactful campaign.
Have a look at the silliness below:

Greenpeace rise against 'the Capitol' Zara Hunger Games style

What would you do if protesting against a large organization seems to be rather in-effective?
Why make a video of course!
Greenpeace has been protesting against the harmful chemicals used in Zara clothing as part of their 'Detox' campaign. To aid their efforts, a video was put together in association with Free Range Media.
Video is the voice of the future and there is no better way to go viral with a message. So besides the big names in the game, how can can a video help?
The video created as part of the Detox campaign, was quite a creative venture. It borrowed the concept of the Hunger games, where a lone heroine from an exploited colony rises up against 'the Capitol' (Zara) to protest against the use of harmful chemicals and the pollution it causes all in the name of fashion, perpetuated by unknowing citizens. While the Hunger games is not directly referenced, any viewer who has seen the video can relate to it.
Done up in an anime style, the video is a fun watch and although not directly related to the campaign (or The Hunger Games) does get the point across via a feisty little heroine in her quest for justice.
Good thing Greenpeace won the protest.

Fifty Shades of a Book Delivery

It's the simple truth ... Sex sells. Marketers have often exploited this by incorporating suggestive and erotic themes into the visual element of ad copy to increase dwell time and engagement.

However this is the first time I have noticed an erotic theme to be used to sell books for a good cause.

Good Books have in their advert used extremely suggestive visuals (animated) and audio to promote their store while highlighting their charitable offering. While unusual, upon further thought it makes perfect sense.

The biggest readers of books, believe it or not are females, and in their lifetimes must have read plenty of fictional romances, which is still one of the most popular sections of any library and lets not forget the most popular book of the year Fifty Shades of Grey.

As this concept is popular and familiar with Good Books customers and readers, then utilizing an old theme in a fresh and un-conventional way is a rather unique method of introducing a fresh and unique brand concept.

And readers are still riding high from their last reading of Fifty Shades, so they are sure to get the reference. What do you think?

Donate a Condom

#1share#1condom is a great initiative by Durex for World Aids Day. For every person who shares a tweet with the hashtag #1share#1condom or share Durex's Aids image or video (seen below) on December 1st, Durex will donate one condom. The target set is 2.5 million  condoms representing the 2.5 million who were newly infected with HIV in 2011.

What I love about this campaign, is that it is a great initiative and generates awareness for a worthy cause. By encouraging people to tweet & share, not only are they encouraging people to spread the word, but it is being done for a good cause, making the task a little more easier and rewarding for everyone involved. 

While an excellent CSR program, it seamlessly combines offline & online marketing. By donating condoms, durex is increasing brand awareness through traditional methods, but by marketing through online and social channels, it is more cost effective, targeted and increases user engagement online, through increase in mentions, likes & YouTube views. 

Making it overall a very successful campaign across all fronts. #1share#1condom.