RIM to Blackberry: is it worth the Risk?

So RIM are officially Blackberry and I am in two opinions about the move.

Pro Blackberry:
RIM or Research In Motion initially were what their name implied, research, innovation & change. Blackberry is arguably their most successful brand, and not many would deny. Unfortunately of late, they haven't been able to keep up to their namesake and put their everything into a final last try the BlackBerry Q10 & Z10. This name change refers to the ultimate commitment a company can make to the brand, to show that they have complete faith in it. Literally a company going down with its flagship.

Con Blackberry:
Research in Motion as the name implies is not directly related to the telecommunication world, well if you ignore the Blackberry association. The name is innovative, and if there was a shift in resources to research & development from a technical perspective there is certainly hope for the brand. RIM were certainly one of the most innovative brands of their time, and with a shift in perspective it is possible they may regain it. However by committing to a name shift, they are certainly putting all their eggs in one basket, and is it really worth the risk?

Best Superbowl ad?

What is your favourite SuperBowl ad?

I think my personal favourite is Coca Cola, engaging, catchy, and just beautiful.

SodaStream Effect - Superbowl

SodaStream's ad for Superbowl is short and sweet, certainly not in the league as the other major brands but it certainly deserves a special mention, because the heart of the message is not about how fabulous the product is, and how much you will love it, but "if you care about the bubbles, set them free". The use of SodaStream saves up to 2000 bottles, which is great for the environment, and great for people. So by using the product you're just being a good citizen. Just simple.

Volkswagen Superbowl - Get in Get happy

So being happy means being Jamaican...or at least that's what Volkswagen is saying in their Superbowl commercial.
While I like the concept and the relation between driving the 'Love Bug' and putting a smile on your face, but was the accent really necessary?
Not to sound racist... but really?! Enough said